1. Introduction

1.1 We are committed to safeguarding the privacy of Sporty Shields visitors; in this policy we explain how we will treat your personal information.

1.2 We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit Sporty Shields. / By using Sporty Shields and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

2. Collecting personal information

2.1 We may collect, store and use the following kinds of personal information: 

(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths);

(b) information that you provide to us when registering with Sporty Shields (including your first name, last name, email, telephone, address and country);

(c) information that you provide when completing your profile on Sporty Shields (including your first name, last name, email, telephone, address and country);

(d) information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your email address);

(e) information that you provide to us when using the services on Sporty Shields, or that is generated in the course of the use of those services (including the timing, frequency and pattern of service use;

(f) information relating to any purchases you make of our goods or any other transactions that you enter into through Sporty Shields (including your name, address, telephone number and email address;

(h) information contained in or relating to any communications that you send to us or send through Sporty Shields (including the communication content and meta data associated with the communication);

(i) any other personal information that you choose to send to us such as (ranks / designations and name of his/her military branch, unit, division, squadron, police department, fire department. All such data will remain private and will be communicated between customer and store operator only);

2.2 Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with this policy.

3. Using your personal information

3.1 Personal information submitted to us through Sporty Shields will be used for the purposes specified in this policy or on the relevant pages of the website.

3.2 We may use your personal information to: 

(a) administer Sporty Shields and business;

(b) personalise Sporty Shields for you;

(c) enable your use of the services available on Sporty Shields;

(d) send you goods purchased through Sporty Shields;

(e) to embellish your ordered item/s based on your choice;

(f) send statements, invoices and payment reminders to you, and collect payments from you;

(g) send you non-marketing commercial communications;

(h) send you email notifications that you have specifically requested;

(i) send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter);

(j) send you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

(k) provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information);

(l) deal with enquiries and complaints made by or about you relating to Sporty Shields;

(m) keep Sporty Shields secure and prevent fraud;

(n) verify compliance with the terms and conditions governing the use of Sporty Shields (including monitoring private messages sent through Sporty Shields private messaging service); 

3.3 We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party’s direct marketing.

3.5 All Sporty Shields financial transactions are handled through our payment services provider, PayPal. You can review the provider’s privacy policy at https://www.paypal.com/en/webapps/mpp/ua/privacy-full. We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via Sporty Shields, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

4. Disclosing personal information

4.1 We may disclose your personal information to any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this policy. in this policy.

4.2 We may disclose your personal information: 

(a) to the extent that we are required to do so by law;

(b) in connection with any ongoing or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d) to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and

(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

4.4 Except as provided in this policy, we will not provide your personal information to third parties.

5. International data transfers

5.1 Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.

5.2 Personal information that you publish on Sporty Shields or submit for publication on Sporty Shields may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

5.3 You expressly agree to the transfers of personal information described in this Section 5.

6. Retaining personal information

6.1 This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.

6.2 Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

6.3 Notwithstanding the other provisions of this Section 6, we will retain documents (including electronic documents) containing personal data: 

(a) to the extent that we are required to do so by law;

(b) if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

7. Security of your personal information

7.1 We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

7.2 We will store all the personal information you provide on our secure (password- and firewall-protected) servers.

7.3 You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

7.4 You are responsible for keeping the password you use for accessing Sporty Shields confidential; we will not ask you for your password (except when you log in to Sporty Shields).

8. Amendments

8.1 We may update this policy from time to time by publishing a new version on Sporty Shields.

8.2 You should check this page occasionally to ensure you are happy with any changes to this policy.

9. Your rights

9.1 You may instruct us to provide you with any personal information we hold about you.

9.2 We may withhold personal information that you request to the extent permitted by law.

9.3 You may instruct us at any time not to process your personal information for marketing purposes.

9.4 In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

10. Third party websites

10.1 Sporty Shields includes hyperlinks to, and details of, third party websites.

10.2 We have no control over, and are not responsible for, the privacy policies and practices of third parties.

11. Updating information

11.1 Please let us know if the personal information that we hold about you needs to be corrected or updated.

12. Our details

12.1 This website is owned and operated by Sporty Shields Ltd.

12.2 Our principal place of business is at Poole, Dorset, UK.

12.4 You can contact us by writing to the business address given above, by using Sporty Shields Ltd. contact form, by email to info@sportyshields.com or by phone on +44 20 3290 3181.